Jaipur • New Delhi • Bengaluru • Guwahati • Kolkata
Technology is inevitable for any business’ sustainable development. Technology helps to increase the efficiency of systems, products and services. New technology is important for businesses to assess the risk, with easier and faster communication. Businesses have innovated their paths forward and come out more resilient and conformable than before. Education innovation is the basis for technological and business innovation. Business is increasingly critical in tackling the world’s great environmental, social and governance challenges. Key inventions and innovations served to shape virtually every existing sector of human activity along industrial lines. The effects of technological change on the global economic structure create immense transformations in how nations organize production and develop new products and processes.
Industry 4.0 brings significant advantages to organizations, including real-time data analysis, increased visibility, autonomous monitoring, enhanced productivity and competitiveness. While companies and industries are still in the middle of this fourth revolution, the next revolution is already well on its way—Industry 5.0. The key features of Industry 5.0 reflect a shift from a focus on economic value to a focus on societal value and a shift in focus from welfare to wellbeing. It is about robots and smart machines helping humans work faster by leveraging advanced technologies such as big data analytics. Industry 5.0 has three key pillars: human-centric, resilient and sustainable. All three have significant implications for business strategy. Knowledge and application of emerging technologies and their advancements are important for all in higher education institutions.
This edited volume containing research papers would be highly beneficial to students of undergraduate and postgraduate programmes, doctoral research scholars, academicians and industrialists.
Foreword by T.S.K. Meenakshisundaram
Preface
Abbreviations
Technology Transformation in Financial Markets and Services Through Cryptocurrency / Avanthika M. and Remi Princo
Impact of Reforms in Banking Sector Performance: A Study on SBI Merger / Nisha P. and Kanniammal K.
Role of Technology in Green Banking in India: An Empirical Study of Private, Public, and Cooperative Banks / Dharshan S. and Mayilsamy R.
Progress of Sustainable Finance in India / Sina E.S. and Vennila D.
Human Capital Development and Organizational Sustainability / Meenakshi N.
Antecedents of Financial Inclusion: A Systematic Review / Reshma K. and Geetha D.
Perception and Attitude Towards Green Banking / Pankajam A.
A Study on Consumer Perception of Digital Payment Methods / Malathi B. and Deivanai P.
Impact of the COVID-19 Pandemic on the Growth of UPI / Sukritha K.R. and Vimala V.
Online Trading: A Boom for Investors / Mageswari S.S. and Sasirekha P.
Empowering Tribes Digitally: Examining Awareness, Savings and Investment Behaviour / Poongodi R. and Kanniammal K.
Motivation Behind Digital Banking Adoption: An Empirical Analysis / Arthi D. and Ponvarshini S.
Difficulties and Problems with the Online Payment System: An Analysis / Jeyalakshmi P.
Opportunities and Challenges of Emotional Artificial Intelligence in the Banking Sector / Nanma V.V. and Amutha T.
Cognitive Influence on Technology Adoption: A Case Among Rural Women Entrepreneurs / Mary Treasa C.P. and Santhi P.
Influence of Microfinance on Socio-economic and Psychological Empowerment of Women Micro-Entrepreneurs / Prameela P. and Kanniammal K.
Government Initiatives for the Technological Upgradation of the MSME Sector / Deslit Devid and Vennila D.
Assessment of Microfinance Institutions: A CAMELS Model Approach / Bindu R. and Geetha D.
Determining the Effects of Demonetization on Indian Sectoral Indices / Surya A. and Kanniammal K.
Changing Landscape of the Microfinance Industry with Reference to NBFC-MFIS / Malarchitra K.R. and Sasirekha P.
Blockchain: A Revolution is Data Management / Nirmuktha Arun and Ramya John
Mobile Banking Usage Among College Students: With Special Reference to Thrissur District / Linni Wilson and Shirley Elizabeth E.
Role of Technology in the Recruitment and Selection Process / Kousi R. and Arthi J.
Utilization of Digital Platforms in Business Operations by Select Social Entrepreneurs / Ramya S. and Santhi P.
Gender Wage Gap for Female Commercial Drivers / Banumathi R.C. and Vennila D.
Rational and Irrational Factors Influencing Inclusive Investment Decision / Hemavathy R. and Kirupa Priyadarsini M.
Exploring the Nexus of Employee Engagement, Job Satisfaction and Organisational Performance: A Study in Coimbatore / Amutha T.
Sustainability of Coir Enterprises in India / Kanchana C. and Kanniammal K.
Technology Magnification in Taxation Through GST: An Overview / Sasirekha P. and Shruthi G.
Impact of Credit Card Use and Electronic Payments on Compulsive Buying Behaviour / Dharshini R. and Santhi P.
Cloud Computing: The Logistics Game Changer / Senthil M. and Sathya Priya T.
A Study on the Influence of Social Media on the Purchase Decision of Customers / Rekha Menon P., Krishnapriya A. and Swetha M.
Effectiveness of Online Advertising Strategies in the Marketing of Insurance Products in India / Prabha P. and Kanniammal K.
Awareness of Greenwashing Amongst Youth: Case of Palakkad District, Kerala / Vini A.V. and Sindhuja R.
Effects of Investor Perception Towards Web-Based Merchandising / Abinayasri V. and Vidhyakala K.
Role of Artificial Intelligence in Digital Marketing: Special Reference to Coimbatore City / Malarvizhi A. and Deivanai P.
E-Commerce Marketing: An Investigation on GI-Tagged Agricultural Products / Priyanka U. and Vimala V.
Comparison Between Sportspersons and Fitness Freaks of Social Media Sports Product Marketing / Gaavya Guru Varsini P. and Priyadharsni P.
How Social Media Can Promote Green Marketing: An Analysis / Rihana Banu A.R. and Vinitha A.
Influence of Social Media Strategies on Consumer Choices: Exploring the Branded Cosmetics Segment / Farsana C. and Vidhyakala K.
Growth of Agripreneurs and e-NAM Usage in India / Rubeya S. and Sree Dharsha V.
Consumer Behaviour Towards Branded Leather Products / Yasodha V. and Nivetha R.
A Study on Customer Satisfaction with Sony Products: The Case of Coimbatore City / Mathuthra O. and Priyanka K.
Awareness and Attitude of Consumers Towards Electric Vehicles: Special Reference to Palakkad Town / Alina Saji and Louly N.M.
Analysis of Performance of Distributors in Multilevel Marketing in SmartWay: Special Reference to Palakkad District, Kerala / Bindu G.
Consumers’ Buying Actions Concerning Himalaya Herbal Products: A Study in Coimbatore City / Mathuthra O. and Poornima Devi A.
Consumer’s Perception Towards Online Shopping in Coimbatore City / Yasodha V. and Keerthikaa M.
Digital Marketing and Gaps in the Digital Ecosystem / Maya S.J. and Amutha T.
Preferences of ConsumersP. Santhi is currently working as Professor in Commerce and Dean, School of Commerce and Management of Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Tamil Nadu. She has over three decades of teaching and research experience. She has guided many Doctoral Theses and is actively engaged in research in the field of Marketing, Insurance, Behavioural Finance, Consumer Behaviour, Entrepreneurship Development and Sustainability. She has also published research articles in indexed national and international journals. As Principal Investigator, she has also handled Major Research Project funded by UGC and ICSSR.
D. Vennila is Assistant Professor, Department of Commerce, School of Commerce & Management, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore. She has 23 years of teaching and research experience. Her areas of expertise include capital markets, banking, entrepreneurship development, and finance. She has published eleven articles in national and international journals and has participated in and presented papers at both national conferences and seminars.
S. Rubeya is Assistant Professor, Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore. She has eight years of teaching experience. She has presented papers at national and international seminars and conferences, published research articles in peer reviewed and indexed journals and completed a UGC sponsored minor research project.
